Performance Marketing Manager

Performance Marketing Manager

Job Description

The Role

The Performance Marketing Manager will be responsible for managing, planning, executing, and optimizing performance marketing campaigns to drive customer acquisition, retention, and revenue growth. The ideal candidate will have experience in managing paid search, paid social, display, affiliate, and email marketing channels.

What you’ll do:

  • Develop and execute performance marketing campaigns across various channels, including paid search, paid social, display, affiliate, and email marketing.
  • Monitor and optimize campaigns to achieve KPIs, including CAC, ROAS, CPA, and retention metrics.
  • Conduct regular A/B testing to optimize ad copy, landing pages, and targeting.
  • Conduct regular analysis of campaign performance, and provide insights and recommendations for improvement.
  • Manage relationships with external partners, including agencies, ad networks, and affiliates.
  • Collaborate with cross-functional teams, including product, creative, and analytics teams, to ensure cohesive marketing messaging and strategy.
  • Stay up-to-date with industry trends and best practices, and identify new opportunities for growth.

Who We Are Looking for:

  • Bachelor’s degree in marketing, business, or a related field.
  • 7-10 years of experience in performance marketing, preferably in an e-commerce or tech industry.
  • Strong knowledge of performance marketing channels, including paid search, paid social, display, affiliate, and email marketing.
  • Experience managing campaigns on Google Ads, Facebook Ads, and other ad platforms.
  • Familiarity with marketing analytics tools, such as Google Analytics and Tableau.
  • Excellent communication, organizational, and project management skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Passion for data-driven marketing and a desire to constantly learn and improve.

Location:

  • Work from Office – Gurguam

What We Offer

  • The opportunity to have an impact on thousands of learners’ lives
  • To work with a brilliant and globally diverse team

Who We Are

M Square Media (MSM) is a leader of innovation and globalization initiatives in the international education sector. We strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Across different business lines, we provide agile, first-in-class products in enrollment management, education management, and edtech.

Through our multi-platform solutions, we help higher education institutions (HEIs) increase their international student enrollment through building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back office support, process management, market entry and expansion, and recruitment automation, to name a few.

The numbers reflect our industry leadership:

  • Presence in 21 countries and growing
  • An affiliate network of over 4,500 agents
  • Global and in-country offices, direct partnership, PPPs, and strategic alliance with 800+ institutions in Canada, US, UK, Australia, Europe, and other leading destinations for students

We are a finalist at the PIEoneer of the Year category of the prestigious PIEoneer Awards 2020. Our work has created meaningful, long-term impacts on institutional revenue and community transformation through international education, making us a Partner for Life and a Partner in Growth. Know more about us: https://uat.msmunify.com/

Thank you for your interest in MSM – we appreciate your desire to work with us! However, only  those applicants that have been selected for an interview will be contacted.

MSM offers equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, arrest record, source of income, or military status, in accordance with applicable federal, provincial, state, and equal employment opportunity laws.

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The MSM culture is driven by human values, flexibility, and sustainability.

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Leadership with a Heart

Our senior executives and team managers aren’t just experienced and knowledgeable. They are also dependable, insightful, and happily work with teams to meet our goals together.

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Diversity and Purpose

There’s never a dull day here, and you won’t get stuck in a single routine or campaign. We offer the chance to work on career-defining projects at MSM or for our partner institutions.

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Career Mobility

Just as we work hard to help students of the world achieve their study-abroad aspirations, we equip our staff with learning opportunities for their personal and professional growth and advancement.

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Stable Partnership

At MSM, we’re in it for the long haul. We work with people who aim to grow with us and take MSM to new heights around the world. Everyone is a partner for growth.

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Diversity, Equity & Inclusion

It is our policy not to discriminate against any employee or applicant on the basis of age, race, color, ancestry or ethnic origin, nationality, religious belief, disability, sex or gender identity, sexual orientation, family or marital status, and pregnancy.

Welcome to MSM Unify

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